Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Official: New Hyundai Genesis coming to UK & Europe

The new Hyundai Genesis (pictured) IS coming to Europe We’ve long thought it was time for Hyundai to bring higher-end cars to the UK and Europe as the perception of their cars as budget offerings only has morphed in to an acceptance that Hyundai’s range of cars is actually a credible mainstream force. Now that looks set to happen. Last month we reported that it looked like Hyundai are planning on introducing the new Genesis in the UK after we learnt they had plans to build RHD Genesis for Australia, and Hyundai has now confirmed they will be launching Genesis in Europe next year.

McLaren lock out front row (again) in Malaysian F1 Grand Prix qualifying

2012 Malaysian Grand Prix Qualifying - it's another McLaren front row. In a repeat of last week’s Australian Grand Prix, McLaren have locked out the front row in qualifying for the Malaysian Grand Prix, with Hamilton on Pole. Another week, another 2012 F1 Grand Prix; this time in Malaysia – sort of up a bit and left from last week’s Melbourne race.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.